Emerging Markets and Financial Regulation Essay Example | Topics and Well Written Essays - 500 words

Emerging Markets and Financial Regulation - Essay Example There were major obstacles that Shiseido faced in its attempt to implement a globalization strategy. The first obstacle was the cultural differences present in the various countries and regions the company wished to enter, especially in Europe and the United States. These countries had very different cultural practices and preferences that were very different from the Japanese cultural practices and preferences and therefore there were very different cosmetic tastes and preferences in these countries. For instance, American consumers were interested in make-up products while Japanese consumers were interested in natural skin beauty. In addition, consumers from the Latin nations within Europe preferred cosmetics that emphasized color. The other major obstacle was the difficulty in entering these new markets due to legislation prohibiting foreign companies investing within the cosmetic industry within their countries. For instance, the cosmetic industry in France was very important hen ce, the government wanted to protect it from foreign competition and control. Shiseido’s international organization and its actual strategy to expand its market globally were successful as it enabled the company to enter new markets and gain considerable market share over the long-term with limited resources. The company was able to enter foreign markets in Asia, Europe, and the United States using novel strategies that were low cost and effective, enabling the company to introduce its products to these new consumer markets.